Cash Confident with Brie Sodano

What You Have to Feel to Sell Premium Offers

Episode 127

Selling high-ticket offers isn’t just a strategy game; it’s an emotional one. If you want to charge premium prices, you have to learn how to sit with what it brings up in your body.

I’m breaking down the six emotional experiences you have to be able to tolerate if you want to make real money without burning out or selling yourself short. These aren't mindset tips, they’re real-talk truths about the discomfort, judgment, and projection that come with selling big, and how to stop letting those feelings run your business.

In this episode, you'll learn:

  • Why avoiding rejection will keep you undercharging
  • The hidden grief of being unaffordable for someone you want to help
  • How moral projection and injustice can sneak into your sales process

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