Cash Confident with Brie Sodano

The Energy Behind Premium Pricing

Episode 128

If you're not giving yourself full permission to want what you want, it doesn't matter how good your offer is. It won’t land. Not in your body, not in your pricing, not with your clients.

In this episode, I’m breaking down the three key energies that shape your ability to confidently charge premium prices: permission, deserving, and worthiness. These are the internal shifts that make the external strategy work. I’ll show you how to feel into each one and why skipping this step keeps your income stuck, even when you're doing “everything right.”

In this episode you'll learn:

  • Why self-permission moves results faster than mindset work alone
  • How conditions around “deserving” quietly block success
  • What it means to be hilariously unworthy (and why that’s actually powerful)

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