Cash Confident with Brie Sodano

Your Latte Isn’t the Problem

Brie Sodano Episode 148

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0:00 | 12:52

You’ve probably heard the advice: stop buying lattes, skip the avocado toast, or stop getting your hair done to get financially ahead.

But lately I’ve been down a bit of a rabbit hole looking at the belief systems behind a lot of money advice, and I started noticing something that made me pause. A surprising amount of financial advice aimed at women carries some very old assumptions about spending, work, responsibility, and even pleasure. And once you see it, it’s really hard to unsee it.

So today I want to walk you through three patterns I keep seeing in money advice for women. These are things that sound responsible on the surface, but underneath them are some ideas that can quietly do a lot of damage.

In this episode you’ll learn:

  • The hidden message behind “just skip the latte” advice
  • Why so much money advice for women focuses on spending less
  • One assumption in saving advice that quietly devalues your time

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