Cash Confident with Brie Sodano
You’re not here to play small. You’re building something big, something that matches the truth of who you are. Wealth, impact, freedom, joy. All of it.
This is the podcast for the woman scaling her business with soul. The one who’s done the work, who leads herself deeply, and who’s ready for more. More pleasure. More power. More precision in how she creates, leads, and receives.
Inside the Cash Confident Podcast, we’re not just talking about how to scale your business. We’re talking about identity, intuition, energetic mastery, and business strategy that feels like a full-body yes. We cover perfect pricing, magnetic marketing, offers that actually convert, and all the weird, wild, delicious energy work that makes it easier to hold more, earn more, and enjoy more.
This is a space for nuance, depth, and unapologetic desire. Where your business gets to feel as rich as your bank account looks, and your growth gets to feel like freedom, not force.
If you're here to scale with pleasure, build wealth that sticks, and create a life you’re obsessed with living, hit follow and let’s go.
Cash Confident with Brie Sodano
How to Stop Undercharging in Your Business
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Pricing is one of the things that comes up more than almost anything else with my clients, and it's not about picking a bigger number. It's about the gap between the value that's actually there and the value you're able to communicate clearly. Close that gap and the undercharging fixes itself.
I get into why explaining yourself, your years in business, your certifications, all of it, is exactly the wrong move when someone questions your price. And I walk through a comparison I come back to constantly that makes the whole thing click. Once you hear it you won't think about your pricing the same way.
In this episode you'll learn:
- The real difference between the value you bring and the value your client actually receives
- Why undercharging quietly turns into a busy, broken, exhausted cycle
- The Timex versus Rolex breakdown that changes how you think about what you charge
WORK WITH ME:
- Limitless Wealth: My hybrid mastermind and 1:1 coaching container for women scaling their business with clarity, strategy, and soul. Book a free 10x Business Expansion Session to get started.
https://calendly.com/briesodanoofficial/discovery-call-limitless-wealth?month=2025-09
CONNECT WITH ME:
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